How to Use Twitter as an Advertising Tool.
Posted on September 14th, 2009
Since its inception, the World Wide Web has been a platform for people from different countries to come together and exchange ideas. The introduction of the social networking websites, this idea of the Internet as a social tool has found a solid footing. Twitter is perhaps the most popular and the fastest growing social networking websites in the history of Internet. The basic idea of Twitter is that you can keep your friends posted about the daily happenings of your life with simple 140 character long messages called Tweets. The utter simplicity and ease of use has made Twitter what it is today. The micro blogging characteristics of Twitter is the best part about it and it makes for a great advertising tool over the Internet.
Why is Twitter a great advertising tool?
Here is a list of reasons why Twitter should be your choice for online advertising:
- Twitter is completely free, the type of advertising you run on Twitter is completely word of mouth and it comes with no additional charges.
- Twitter has a user base that transcends all geographical and national boundaries, so your products can be advertised to interested people all around the world.
- Apart from bringing in customers, Twitter also lets you get in touch with people in the same field in different area so that you can share notes with them.
- Twitter provides instant results, as you can directly get in touch with your customers and impress them with your sales pitch.
What do you need to do to advertise successfully on Twitter?
Create an account:
To be effective on Twitter at first you need to have an account with the social networking website, signing up is very easy and it takes just a few minutes to start a profile. Once you have created a profile it is your turn to update your profile with some information about yourself and your company and what it stands for. Do not forget to add a picture of yourself; a personal touch goes a long way in winning the customers trust. Twitter allows you to import all of your contacts from your Gmail or Hotmail account, so you do not have to hunt down your friends on the website. Make sure you add the URL of your website along with your profile so that interested customers can visit your website and get a complete sales pitch for the product.
Customize your profile page:
You can customize the profile page of your Twitter profile and add the logo of your company so that your brand recognition gets a boost.
Know your way around Twitter:
It will be a good idea to hang around the website for sometime before you start the marketing campaign and get a hang of how things are done in the website. You should start following people on Twitter as soon as you get there, adding people to your contact list will help you reach a wider audience.
Tweet in moderation:
Twitter is used to keep your followers updated about the latest news about you, so try not to spam them with tweets every five minutes. There is a thin line between sensible advertising and spamming, make sure you do not cross the line or else the number of followers will start diminishing.
Increase your followers
Increasing the number of followers in Twitter should be taken outside the website as well; if you own a blog, you should add “follow me on Twitter” link to it. Higher the number of followers the increased number of would be consumers will come to your website. People will start following you once you start following them. Make sure you reply back to the direct messages sent to your inbox with positive remarks so that the company gets a good image. Another great way to increase the follower base is to send out tweets every three hours regarding philosophical sayings and funny one liners along with a link to your company’s’ website. Have a look at the people following your friends and start following them so that they start following you as a favor.
Be courteous
Always as a rule of the thumb be polite and courteous towards other users, you cannot fight negative attitude with profanity and this completely unacceptable. One bad move can make you lose all the followers you have amassed over the past few months. Do not let a moment’s impulse ruin your effort.
Balance the followers/followed ratio
Make sure that the twitter account is not operated in selfish hunger for more market, so follow all the people who start following you. Always remember to keep your Twitter account at a balance, instead of adding a hundred users at once, you should go at it slowly, perhaps add users in the batch of twenty.
Learn the basics from the professionals
If you come across a profile that has a huge number of followers then try to learn their advertising strategies and use them in your account as well. Make sure your tweets are worth reading for the people who follow you; this will drive a higher amount of traffic to your website.
Interested customers
Finding likeminded people who will be interested in buying product is very easy on Twitter, so make certain your tweets are tailor-made to impress the consumer. Be as subtle as you can, no one wants to be coaxed to buy a product, the idea is to ignite their curiosity and make them come to your website. So start advertising with Twitter today!
Twitter is a one of a kind experience in the marketing world and it has opened up new vistas for startup companies in terms of advertising. With a Twitter account, you are actually getting a banner to advertise your product on a website that is visited by millions of people throughout the world. Always remember that a good advertising campaign should be focused and clear on its objectives because an aimless one will lead you nowhere.
Tags: Advertising, Tools, Twitter
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